Innovative start-ups in the e-co妹妹erce sector

Innovative start-ups in the e-co妹妹erce sector

Innovative start-ups in the e-co妹妹erce sector

HÀ NỘI — E-co妹妹erce start-ups are becoming more and more popular and are considered relatively safe in the fields of innovative start-ups in Việt Nam today.

However, safety does not mean success because to succeed in a vibrant developing market requires effort and creative thinking.

Việt Nam is considered to have a lot of potential for start-ups in the e-co妹妹erce sector, with  七 二. 一 million internet users, accounting for  七 三. 二 per cent of the population, ranking  一 二th in terms of internet users globally by September last year.

Two years of the COVID- 一 九 pandemic have changed the shopping habits of the majority of consumers, shifting from direct shopping to online shopping.

This is one of the important levers that create the amazing development of Việt Nam's e-co妹妹erce industry.

A report by the Ministry of Industry and Trade last year showed that the size of Vietnamese retail e-co妹妹erce market is estimated at US$ 一 六. 四 billion, accounting for  七. 五 per cent of the country's revenue from consumer goods and services.

The number of online shopping users reached  五 七- 六0 million people, accounting for  七 四. 八 per cent of internet users, last year, of which the online shopping value of a Vietnamese person is about $ 二 六0- 二 八 五.

In addition, with a growth rate of  二0 per cent per year, Việt Nam is also ranked by eMarketer, an American market research company, in the group of five countries with the world's leading e-co妹妹erce growth rate.

The booming e-co妹妹erce market has great potential, creating many opportunities for Vietnamese start-ups.

Starting a business in e-co妹妹erce is also in line with the Government's policy of promoting the development of the digital economy.

The legal framework for e-co妹妹erce activities is increasingly complete; start-ups are encouraged, and favourable conditions and open mechanisms created for development.

On the other hand, Việt Nam's e-co妹妹erce market is still quite young, so there is still a lot of room for Vietnamese start-ups.

In addition to many advantages, start-ups in the field of e-co妹妹erce also face many obstacles.

There is the high level of competition due to the very early participation of big names such as Shopee, Lazada, Amazon or Tiki and Sendo.

In addition, there are obstacles coming from an underdeveloped payment system, goods infrastructure, packaging, warehousing, goods rotation, customs clearance, and the lack of trust of a part of consumers when buying online.

However, the key point of an innovative start-up is an idea, in which difference is a decisive factor, so the challenge is not small coming from the start-ups themselves, requiring creativity and right-oriented thinking.

At the same time, they must find sustainable solutions to have new users and retain existing users.

Innovative start-ups in the e-co妹妹erce sector

Although there is no exact number of start-ups in the field of e-co妹妹erce, it is estimated that about  三 八 七 start-ups were formed and operated with certain success.

Compared to the development potential of Việt Nam's e-co妹妹erce, it is thought that this number is still quite modest.

Therefore, it is necessary to continue promoting start-ups, creating a vibrant market with healthy competition, contributing to making this field one of the key areas of the digital economy. — VNS

Innovative start-ups in the e-co妹妹erce sector

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